How GBT is revolutionizing the PR Industry
This time last year, Robyn Delmonte, or GirlBossTown (GBT) was working as a waitress in Boston struggling to pay her bills and nearly giving up on the PR industry as a whole. Flash forward to today, she was recently named on the Forbes Under 30 list, and she is commonly referred to as “TikTok’s personal public relations agent” by her following of over 600,000 on the platform.
How does she revolutionize the industry? Through her creativity. She initially gained attraction through her “PR moves” for large companies and celebrities/influencers. These out-of-the-box ideas came from closely following and predicting trends for businesses. When giving advice in an interview with her local news, WCVB, she shares, “To be in a creative space and work environment, you need to get there in a creative way.”Because of her mass consumption of media, she has excellent trend-predicting skills, and another one of her biggest pieces of advice is to always post if you have an idea about something before it’s too late. PR is one of the fastest-changing industries as trends come and go and crises arise overnight.
GirlBossTown paves way in the industry through posting consistently and frequently. On any given day, one can expect to see nearly ten posts of her creative ideas. Early on in her fame, brands and creators were asking her for PR moves in her comments and she produced a large amount of videos with well-thought-out ideas. She would end these videos with, and if you would like more information on implementation, reach out to me for inquiries. She put herself in a position to market herself to her audience hoping it would pay off. And clearly, it has.
This girl from New Hampshire who is now signed with United Talent Agency has an amazing success story and deserves all of the praise she receives. GBT is a huge advocate for Experience Camps, a national camp for children who have lost a family member to cope with grief. She has been a volunteer for five years and also lost her single mom to cancer just eight years ago. In a recent post to raise awareness about Experience Camps, she trolls her audience talking about Taylor Swift tickets while it was trending and then follows with her mission and goal. She uses her wit and marketing tactics to benefit her community.
Robyn Delmonte is able to capture her audience with grace, and she gives provides an inclusive platform that has not always been the case when it comes to entertainment publicity in past years. She is very transparent about mental health and creative burnout. Job burnout because of the pandemic is at an all time high, and she relates to her audience in that sense and shares how she copes with it all.
What makes her such a good content creator is that she creates from the eyes of a PR practitioner. Her transparency is what makes her relatable and she has a clear social strategy and branding with her signature, “Stamp of Approval.”